Florist Walworth Privacy Notice

Introduction

At Florist Walworth, your privacy is a top priority. We are committed to protecting and respecting your personal information in compliance with the EU General Data Protection Regulation (GDPR) and all relevant data protection laws. This Privacy Policy explains what personal data we collect, the lawful bases for processing it, how long we retain it, the use of processors, and your rights. This policy applies to all customers placing orders with Florist Walworth in Walworth and surrounding districts.

What Data We Collect

Depending on your interaction with Florist Walworth, we may collect the following categories of personal data:

• Contact Information: Such as your name, delivery address, billing address, and contact details (including phone number and, where provided, email address).
• Order Information: This includes details of the products or services you order from us, payment details (the necessary information to complete the sale transaction), and instructions concerning your order or delivery.
• Recipient Details: If you provide delivery information for a recipient, we also collect the recipient’s name, address, and any delivery notes.
• Communication Data: Such as correspondence contents if you contact us via forms or messaging, and customer service messages.
• Technical Data: Information gathered through cookies and analytics, such as IP address, browser type, and operating system, but only where required for core website functionality or consented by the user.

Lawful Basis for Processing

Your personal data is processed under the following lawful bases as defined by the GDPR:

• Contractual Necessity: To process and deliver your order, provide customer service, and fulfil any requests you make.
• Legitimate Interests: For the improvement and promotion of our products and services, ensuring network and information security, and administrative purposes, provided that such interests are not overridden by your rights and interests.
• Legal Obligation: Where we are required to retain personal data by law for accounting, tax, or other regulatory purposes.
• Consent: Where we ask for your permission to process certain non-essential information, such as for marketing communications or usage tracking via cookies. You have the right to withdraw consent at any time.

How We Use Your Data

Florist Walworth uses your data for the following purposes:

• To process, confirm, and deliver your floral orders.
• To manage payments and prevent fraudulent transactions.
• To communicate with you concerning your orders, respond to queries, or provide updates regarding your transactions.
• To fulfil our legal and regulatory obligations.
• To improve our website and services based on customer feedback and technical data.
• To send marketing messages only if you have opted in to receive them.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our standard retention periods are:

• Order Data: Generally retained for up to six years to meet tax and contractual record-keeping requirements.
• Customer Communication Data: Generally retained for up to two years following last contact, unless otherwise required for resolving ongoing matters.
• Marketing Data: Retained until you withdraw your consent or opt-out of marketing communications.
• Technical Data: Analytics data may be aggregated and retained for statistical purposes, unless you request deletion or limit collection via browser settings.

Processors and Data Sharing

Florist Walworth engages third-party processors to help deliver our services and fulfil our legal obligations. These may include:

• Payment processors for handling transactions securely.
• Delivery partners to ensure your floral arrangements reach their intended destination.
• IT service providers for managing our website and databases.
• Professional advisers for legal, accounting, or auditing purposes.

Our service providers only process your personal data on our instructions and are under a duty of confidentiality. We do not sell your data and will only share it further if required by law or for the vital interests of our customers or third parties.

Your Rights

Under the GDPR, you have a number of rights with respect to your personal data. These include:

• Right to Access: You can request confirmation of whether we process your personal data and obtain a copy of it.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data.
• Right to Erasure: You can ask us to delete your personal data under certain circumstances.
• Right to Restriction: You can request the restriction of processing where you challenge the accuracy of the data or object to its processing.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format for transfer to another provider.
• Right to Object: You have the right to object to our processing of your data based on legitimate interests, and at any time to direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing before its withdrawal.

To exercise any of these rights, please contact us using the details provided on our website or in your order confirmation materials. We may need to verify your identity before processing your request.

Security of Your Data

Florist Walworth takes appropriate technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. Access to your personal data is limited to those employees and service providers who need it to perform their duties and are subject to confidentiality obligations.

Changes to This Policy

We may update this Privacy Policy as necessary to reflect changes to our data processing practices, legal requirements, or improvements in our data protection standards. When we do, the revised policy will be posted on our website with an updated revision date. We recommend that you review our policy periodically.

Contact and Complaints

If you have questions about how we process your data or wish to exercise your rights, please contact Florist Walworth using the details provided on your order confirmation or our website. If you are not satisfied with our response or believe that your data rights have been infringed, you have the right to lodge a complaint with the Information Commissioner’s Office or your local data protection authority.